No need to inquire about the ethos of Hyatt’s JdV brand: It’s in the name, an acronym for joie de vivre. “Effervescent, bubbly, bright, and celebratory,” is how Dan Mazzarini, principal and creative director of New York’s BHDM Design, describes the global JdV identity. Those descriptors certainly apply to the portfolio’s Wild Palms Hotel in tech-centric Silicon Valley, which BHDM recently completed. Know what else fits that description? An Aperol spritz. In fact, a vintage ad for the trending aperitivo sparked the direction for the five-year renovation effort—“one of our smallest yet longest projects,” continues Mazzarini, whose firm has left its mark on hospitality interiors from Atlanta and New York to Honolulu.
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Interior Design Magazine
No need to inquire about the ethos of Hyatt’s JdV brand: It’s in the name, an acronym for joie de vivre. “Effervescent, bubbly, bright, and celebratory,” is how Dan Mazzarini, principal and creative director of New York’s BHDM Design, describes the global JdV identity. Those descriptors certainly apply to the portfolio’s Wild Palms Hotel in tech-centric Silicon Valley, which BHDM recently completed. Know what else fits that description? An Aperol spritz. In fact, a vintage ad for the trending aperitivo sparked the direction for the five-year renovation effort—“one of our smallest yet longest projects,” continues Mazzarini, whose firm has left its mark on hospitality interiors from Atlanta and New York to Honolulu.
Read The Article